Rob Farmer

Rob Farmer has over two decades of experience in market research and intelligence within the automotive industry. Currently serving as the Senior Director and Chief Market Intelligence Officer for the Americas at Nissan Motor Corporation since 2010, Rob has held various director roles in market research across Japan, Hong Kong, and Europe. Prior to joining Nissan, Rob spent ten years at General Motors, where positions included Market Research Director for International Operations and Product Research Manager for Asia Pacific. Academic credentials include an MBA from Wayne State University and a BS from Kettering University.