Ema Rojas

Ema Rojas has extensive experience in marketing and strategic management, particularly within telecommunications and financial services. At Telefónica, Ema Rojas led initiatives that improved customer activation rates and generated significant revenue growth in digital recharge operations. As Head of Strategy and Profitability at Niubiz, Ema Rojas oversees customer lifecycle strategies and annual budgeting. Previous roles included commercial planning at Belcorp, where Ema Rojas achieved substantial sales targets, and internships focused on technology and commercial intelligence at Citi and Interseguro, respectively. Ema Rojas holds a bachelor's degree in Management and Senior Management from Pontificia Universidad Católica del Perú, an MBA from EADA Business School, and specialized marketing training from ESAN Graduate School of Business and Universidad de Palermo.