Renato D.

Renato D. is a seasoned marketing professional with extensive experience in trade marketing and business development. Currently serving as the Head of Activation and Retention in Physical Channels and Trade Marketing at Niubiz since May 2017, Renato D. is responsible for the strategic development of major brands such as Visa, Mastercard, Diners, and AMEX across over 300,000 points of sale nationwide. Prior to Niubiz, Renato D. held the position of Category Manager for Dairy and Beverages at Sigma Alimentos, overseeing significant sales volume and brand management for key products. Renato D.'s career began as an Analyst in Trade Marketing at El Comercio, where responsibilities included managing trade marketing plans and measuring brand visibility. Renato D. holds a Master's degree in Marketing Management from Universidad del Pacífico and a Bachelor's degree in Marketing and Advertising from Universidad de Lima.