Aléxia M. is a skilled professional with diverse experience in customer success, trade marketing, and social media management. At WORC, from October 2021 to June 2023, Aléxia focused on structuring and optimizing customer success initiatives, which led to improved customer retention, engagement, and revenue predictability. Currently, as a Trade Marketing Analyst at BDF NIVEA BRASIL since July 2023, Aléxia analyzes data and implements strategies to enhance brand visibility and boost sales while ensuring alignment between marketing and operations. Prior experience includes managing social media for major brands such as Casas Bahia, Extra, and Ponto Frio, emphasizing consumer engagement and digital reputation. Aléxia holds a degree in Journalism from Universidade Anhembi Morumbi and is currently pursuing a degree in Marketing at UNINTER Centro Universitário Internacional, along with language studies at Fluency Academy.
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