Burzeen Bhathena

Director, Marketing at NMIMS

Burzeen Bhathena is the current Director of Marketing at NMIMS. Burzeen has over two years of experience in the field of marketing, with a focus on digital marketing. Prior to their current position, they served as Business Group Head at MediaCom from July 2014 to June 2016. In this role, they were responsible for strategizing, planning, executing, and monitoring all online campaigns for the Volkswagen Group, including Audi and Skoda. Burzeen also developed digital solutions, translated communication briefs, and identified and built strategic brand relationships.

Some of their major clients have included the Automobiles (Volkswagen, Audi and Skoda India), Technology (Symantec, Siemens), Pharmaceuticals (Accu-Chek) and e-commerce (Carwale.com) industries.

Burzeen is an experienced marketing professional who has a proven track record of success in driving innovation, generating revenue, and increasing market share. Burzeen is a strategic thinker with the ability to think outside the box and come up with creative solutions to problems. Burzeen is an excellent communicator and has the ability to build strong relationships with their clients.

Burzeen Bhathena completed their SSC from St. Joseph's High School, Wadala, Mumbai. Burzeen then went on to do their BSc in Chemistry from the University of Mumbai. After working for a few years, they pursued an MBA in Marketing/Marketing Management from IES Institute of Management studies.

They work with Ambikanandan Misra - Director-Pharmaceutical Research, Shobhaben Pratapbhai School of Pharmacy & Technology Management, Sushil Kulkarni - School of Mathematics, Applied Statistics & Analytics, and Parthasarathi N. Mukherjee - Director, Navi Mumbai Campus. Their manager is Amrish Patel, Chancellor.

Timeline

  • Director, Marketing

    Current role

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