Arooba K.

Arooba K. is a seasoned growth marketing leader currently driving growth strategy at AT&T's digital division. With over a decade of experience, Arooba has successfully scaled DTC brands, notably leading Triumph Group's revenue from PKR 500K to PKR 520M. Arooba’s expertise encompasses full-funnel strategy, performance marketing, and team building, and they have consistently delivered meaningful growth while managing substantial budgets. Arooba also serves as a marketing consultant for multiple startups, applying data-driven insights to optimize performance across various platforms. Currently, Arooba is pursuing further education at Texas A&M University-Commerce.