Joseph Danielsson

Joseph Danielsson possesses extensive experience in category management and supplier relations within the consumer electronics and appliances sectors. Currently serving as Strategic Category Lead - Appliances at Nobia since September 2021, Joseph is responsible for supplier relationships across the Nordic, UK, and German markets. Prior roles include Nordic Category Manager CE at ELON Group AB, where responsibilities included coordinating new assortments and developing market-specific business strategies, as well as positions related to supplier negotiations and product assortment. Joseph’s career commenced at Elgiganten, where foundational roles included Sales Employee and Department Manager for Computing. Joseph holds a Bachelor of Business Administration from Örebro University.