Alyson MacMullan is a seasoned retail and cannabis executive, currently serving as the Sr. Director of Retail Performance & Procurement at NOBO, where they lead retail strategy and execution across multiple states. Previously, they held leadership roles at companies like eBags and Target, where they successfully managed significant product lines and achieved outstanding in-stock performance. Alyson also founded Higher Growth Advisors, partnering with cannabis investors to optimize performance through data-driven insights. Alyson's educational background includes a BSBA in Finance and Marketing from the University of Denver.
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