FH

Fernanda Henriques

Head Marketplace Latam

Fernanda Henriques is a Marketplaces Sales Manager with a background in Industrial Engineering from Ibmec and Chemical Engineering from the Federal University of Rio de Janeiro. Over the past two and a half years, they have led teams to enhance online marketing strategies, driving e-commerce growth across various B2C marketplaces. Previously, Fernanda held significant roles at companies such as Magazine Luiza, where they achieved 100% of sales targets and contributed 80% of Magalu Ads revenue, and Ambev, where they were pivotal in trade marketing and strategic sales planning. Currently, Fernanda oversees marketplace sales in Latin America for Cross Commerce Store.

Location

São Paulo, Brazil

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