Raino Raasuke is an experienced executive with a strong background in leadership and sales. Currently serving as CEO of NoCry Work & Safety Gear since August 2013, Raino previously held CEO positions at Food Express, where a convenient takeaway food ordering service was offered, and at App Development Company, focusing on innovative IT solutions across Estonia. Prior to these roles, Raino worked as a Sales Manager at smartAD, managing B2B internet ad sales for prominent Estonian clients, and served as Chairman of the Student Council at Estonian Business School, overseeing a team of 40 employees. Early in the career, Raino gained experience in sales with AIESEC, facilitating the placement of foreign professionals in Estonian companies. Raino holds a Bachelor’s degree in Economics from Estonian Business School, completed in 2013.
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NoCry Work & Safety Gear
We launched NoCry back in ‘12 with one thing in mind: to make well made, good looking, reasonably priced work & safety gear anyone could buy. And we went for it. Obsessively. Every product was tested. Re-tested. Given the official ‘wolf’ seal of approval. Tested again, just for good measure. This ethic is the reason NoCry is one of the fastest growing safety gear brands on Amazon. (And the best too.) NoCry isn’t just a name — it’s an attitude. It stands for getting things done. For pushing forward. For (literally) building a better future. The wolf in our logo is no accident. Wolves are playful, caring and capable. Most importantly, they look after their packs for life. Our products — and our business — are built with that in mind. We’re in this for the long haul — creating, innovating, caring.