In December 2012 Noel Leeming Group was acquired by The Warehouse Group. (TW Group)

TW Group is a New Zealand success story, founded by Sir Stephen Tindall and grown from The Warehouse, TW Group is the largest general merchandise retailer in New Zealand. TW Group includes The Warehouse, Warehouse Stationery, Noel Leeming and Multi-Channel Business Unit (e-commerce websites, wholesale and alternative channel business). 

Noel Leeming strives to offer a superior standard of service and the widest possible range of branded consumer technology and appliances.
Noel Leeming promises its customers that it will never knowingly be undersold. It provides comprehensive after sales support and can assist with customer requests for 'at home help'​ with it's TechSolutions service.

With its significant retail footprint, Noel Leeming is uniquely positioned to offer its customers new technology based products such as LCD/LED TVs, the latest in Smartphone technology as well as a comprehensive range of Computers and tablets from all the major brands. We carry an extensive list and Digital Cameras including DSLR's and convergence technologies. Demand for these technologies is growing and is expected to continue to drive growth in the Noel Leeming brand.

In August 2002, Noel Leeming introduced Noel Leeming "Online"​, offering customers the opportunity to research and then buy products over the Internet — This channel continues to unite the company with the customer as the retail space embraces the digital environment www.noelleeming.co.nz.

Retail

Noel Leeming

Noel Leeming's headquarters in Northcote, New Zealand

This department focuses on assisting customers with inquiries, resolving issues, and ensuring satisfaction with products or services.

Customer Support

This department focuses on driving sales performance through strategy, analytics, and support for sales professionals.

Sales Operations

The Retail Management team at Noel Leeming oversees the day-to-day operations of physical stores, ensuring a high standard of customer service and effective sales strategies. They focus on training and managing staff, maintaining inventory levels, and optimizing the customer shopping experience, both in-store and online. This team plays a crucial role in driving sales growth and brand loyalty by delivering exceptional service and support for the latest technology products.

Retail Management

The Commercial Operations team at Noel Leeming plays a critical role in driving revenue and enhancing partnerships by managing supplier relationships, optimizing product categories, and executing strategic commercial initiatives. They focus on leveraging market insights to ensure competitive pricing and product availability, while also collaborating with trade and sector leads to maximize sales and customer engagement across both retail and online platforms. This team is essential for maintaining Noel Leeming’s commitment to quality and value in technology and appliance offerings.

Commercial Operations

This department is responsible for developing strategies to promote products and services, manage customer communication, and oversee marketing campaigns.

Marketing Department

This department oversees the operations and strategy implementation across different regions.

People (9)

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Other teams

Sales Operations

Retail Management

Commercial Operations

Marketing Department

Regional Management