Laura Smous

Laura Smous has a diverse work experience that spans over a decade. Laura started their career as the Director of Interactive & Brand Strategy at Wall-to-Wall Studios, where they successfully branded and rebranded national organizations. Laura then moved on to Jazz, a SaaS HCM & Recruiting Technology company, where they served as the Marketing & Product Leader, overseeing product marketing and sales enablement. After that, Laura joined TapInfluence as the Head of Product Marketing, where they played a crucial role in the company's acquisition by IZEA.

Laura then took on multiple roles at AtlasRTX, a company that combines AI chatbots with human teams to create real-time experiences. Laura served as the VP of Product Marketing, VP Marketing & Client Success Executive, and VP Strategic Innovation during their time there. Following their tenure at AtlasRTX, Laura joined the Professional Education department at the University of Utah as the Certificate Director & Associate Instructor for the Digital Marketing Certificate program.

Laura's next career move took their to AdRoll, a division of NextRoll, Inc., where they served as the Senior Director of Product Marketing. In this role, they led go-to-market strategy, designed monetization optimization strategies, and directed packaging and pricing strategy. Laura also played a key role in repositioning and rebuilding the product marketing organization.

After their time at AdRoll, Laura joined Verblio as the Vice President of Product Marketing. In this role, they oversaw product marketing initiatives and contributed to the company's growth. Most recently, Laura joined NoFraud as the Senior Director of Product Marketing.

Throughout their career, Laura has also been involved in various communities and organizations. Laura was a PMM Hive Executive Member at Product Marketing Hive, a community that offers free resources and support for product marketers worldwide.

Overall, Laura Smous is an experienced product marketer with a proven track record of success in developing strategic marketing initiatives, driving revenue growth, and building strong brand identities.

Laura Smous attended Indiana University Bloomington from 1996 to 2000. During this time, they earned a Bachelor of Science (BS) degree in Computer Information Systems/International Business, as well as a Bachelor of Arts (BA) degree in Germanic Studies. In September 2018, they obtained a certification in Professional Education - Teaching Essentials for Adult Learners from the University of Utah.