Birgit Mayr

Birgit Mayr is currently the Director of Brand & Placemaking at NOI Techpark in Südtirol-Alto Adige, where they lead efforts to establish an innovation district with a budget of 300 million euros. With over 15 years of international experience in marketing and brand development, Birgit has worked with renowned fashion brands and gained in-depth knowledge of digital branding during their time at bwin Interactive Entertainment. Birgit holds a degree in translation and simultaneous interpreting from the University of Vienna, reflecting their proficiency in German and Italian. Originally from South Tyrol, Birgit has lived in various cities, including Vienna, Dublin, Hamburg, and Barcelona, and is now based in Bolzano, Italy, where they are also a parent to a six-year-old boy.