Jay de Groot is the Chief Executive Officer at Noldus Information Technology, where they lead a company specializing in software solutions for behavioral research. Previously, they served as an executive and advisor in various roles, including at BrainCreators and Moven, focusing on AI and customer-centric financial technology. Jay has held leadership positions across multiple organizations, such as CEO of Science Rockstars and Ubigity, and was involved in strategic roles at notable firms like Backbase and Webpower. They also have a background in academia, having lectured in eBusiness at Amsterdam University of Applied Sciences. Jay graduated with a Master of Computer Applications from the University of Twente.
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