Shai Atar is a Senior Product Manager at Nominal since September 2025, with a strong background in product management, growth strategies, and analytics. Previously, Shai held the position of Billing Product Manager at Melio, where responsibilities included building the Billing squad and launching a subscription program, along with designing billing infrastructure. At Next Insurance, Shai contributed as a Growth Product Manager and Conversion Manager, focusing on lead nurturing and improving on-site conversion rates through A/B testing initiatives. Shai's earlier roles include working as an Analytics, Conversion & SEO expert at Plarium, and SEO Manager at Universal McCann Digital. Shai holds a Bachelor’s degree in Industrial Engineering and Management with a specialization in Information Systems from Ruppin Academic Center, complemented by certifications in User Experience and Google Analytics.
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