The geometric growth of unstructured data is a reality, driven by increasing data resolution and new applications like IOT. When budgets are flat across many industries, It's no wonder that customers are aggressively considering Software Defined Storage (SDS) as a way to meet business needs. But many have learned that there's no freelunch, and although SDS provided up-front cost-savings, there's been little or no relief when it comes to the hidden costs of storage: long POCs, planful deployments, lengthy tuning processes, restrictive networking, forklift upgrades, and long learning curves. It's no wonder the industry has coined the new term "SDS-hangover".Public cloud storage is attractive for obvious reasons. They're instant-on, elastic up (and down!), there's no infrastructure management overhead, and they're pay-as-you-go. But there are hidden costs of public cloud; WAN performance penalties, governance risk, and non-deterministic billing with hidden costs.Can’t they have the benefits of cloud without sacrificing security, control, and Opex consistency?Noobaa's solution delivers the low-TCO attributes of public-cloud storage in a locally managed solution. NooBaa’s unique architecture dramatically reduces capex, opex, setup headaches, and lifecycle costs compared to existing file storage. Whereas existing NAS and object systems require extensive administration and monolithic infrastructure deployments, the Noobaa storage service is designed for minimal intervention, can be invoked in minutes, and can scale seamlessly over time into the multi-Petabyte range, using any compute resources available to the enterprise.

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