Omar Martinez

Omar Martinez is an accomplished marketing and category management professional with extensive experience in the health, wellness, and consumer goods sectors. Currently serving as Managing Director at Go Strong and Sports Category Manager at noon, Omar has demonstrated a strong track record in driving category growth through strategic marketplace management and successful marketing campaigns. Key achievements include generating over $14 million in gross merchandise value, improving category click-through rates by 15%, and managing significant demand surges during the COVID-19 pandemic. As the Founder and General Manager of Go Strong Health & Wellness Consultancy, Omar delivered substantial business results through meal plan delivery and corporate wellness consulting. Prior roles at notable companies such as Coca-Cola Mexico, PepsiCo, and Procter & Gamble highlight a solid background in brand management, marketing strategy, and team leadership. Omar holds a Bachelor’s degree in Marketing from Tecnológico de Monterrey.