Noones
Yusra Adra is an experienced professional with a strong background in finance and project management. Currently serving as a Special Project Manager at Noones since June 2023, Yusra previously held roles as a Financial Advisor at a confidential firm, where responsibilities included developing a family office governance structure and strategic planning for hydroponic organic farming in Saudi Arabia. Yusra also worked as a Commercial Officer at ICAD-KSA, managing working capital and receivables, while contributing to business intelligence reporting. Co-founding Orange Blossom, Yusra successfully established a start-up, overseeing marketing research, supplier negotiations, and brand development. Early career experience includes serving as an Assistant Accountant at ALDAR Properties PJSC, managing invoicing and financial reporting. Yusra holds multiple degrees, including an MBA in Finance from the American University of Beirut.
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Noones
Noones is a financial communication super app that brings empowerment by connecting people to the global conversation (chat) and the world’s financial system (payments).Noones is pro-human, pro-trade, pro-Bitcoin. Our mission is to unleash the true power of the Global South and allow money to flow freely—all using Bitcoin. The people of the Global South will now have the ability to freely message anyone, trade around 250 payment methods on its marketplace, and make payments peer-to-peer—all with a Bitcoin wallet that acts as a store of value.