Northern California SBDC


The Northern California Small Business Development Centers (NorCal SBDC) is a federally and state-funded nonprofit network made up of 18 regional centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation.


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Kristin Johnson
Executive Director
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Aaron Phelps
Regional Marketing Director
Timothy Stanley
Financial Business Consultant
Catherine Boyer
Financial & Grant Analyst
Shawn Walker-Smith
Restaurant Program Advisor
Leslie Murdock
Regional Trainer, And Digital AI Business Consultant (sbdc + Inclusivity Project)
Carlos Javier Rodriguez
Business Advisor
Mani Niall
SBDC Food Business Advisor
Samantha Edwardes
Strategic Project Specialist

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