Veera Graan is currently the Head of Strategic Projects at Nordea, leading a team focused on Nordic brand and marketing development projects grounded in human insights and data. Previously, Veera served as a Global Consumer Insight Manager at Marshall Group and held roles at PwC Sverige and Kurppa Hosk, where expertise in consumer insights, brand strategy, and innovation was developed. With a Bachelor of Science in Finance from Aalto University and a Master of Science in Business and Design from the University of Gothenburg, Veera is a human-centric brand builder and design thinker with a rich background in various industries including finance, retail, and consumer electronics.
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