NORMAL A/S
Michael Hegelund is an experienced marketing professional currently serving as the Head of Digital Marketing at NORMAL A/S since April 2021, overseeing marketing initiatives across multiple European markets. Concurrently, Michael acts as a mentor for start-ups at Supporting Entrepreneurship at Aalborg University since November 2017. Previous roles include Head of Digital Marketing at Arla Foods and Group Marketing Director at Bravo Tours, focusing on marketing agendas for various travel brands. Michael also held positions at Lidl Danmark as Online & Social Media Manager, Salling Group as Marketing Campaign and Gamification Manager, and MEC in various digital roles. Michael’s career began with writing for various publications and includes a robust educational background in communication and marketing from Aarhus University.
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NORMAL A/S
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At NORMAL, we sell normal products at abnormal prices. The product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents. In short: All the things that you need for your everyday life, and all the things that should not be missing in your home. All products sell at fixed low prices, and you will find no bargains or knock-out offers in our stores. But on the other hand, the prices will not have changed when you visit the store again. NORMAL is much more than fixed low prices and branded goods. Our goal is that you should always get a new and unique experience when you come to one of our stores. Even if your last visit was only a week ago. Therefore, our permanent assortment of well-known branded goods is continuously supplemented by new and exciting items that find their way to the shelves and podiums. The maze-like store set-up invites you to go treasure hunting for products from known and unknown brands, and you will always find a new surprise waiting just around the corner. NORMAL is a Danish-owned retail chain. The first store opened in the Danish city of Silkeborg in April 2013, and since then more than 400 stores have opened in five additional countries: Norway, Sweden, the Netherlands, France and Finland.