Data and evidence, even over experience and ease.

Directness and transparency, even over comfort


Being accountable, even over meeting expectations.

Working together, even over winning alone.



Normative is an innovation firm. We know that ideas are not enough, you need data and evidence to get your best opportunities to market faster. 

Consulting

Normative

The Toronto office focuses on software development and strategic design, supporting innovative health and digital solutions.

This department focuses on developing innovative design strategies and conducting research to enhance user experience and engagement.

This department focuses on creating user-centered designs and digital solutions that enhance the experience and functionality of products.

This department manages talent acquisition, employee relations, and strategic planning initiatives.

This department specializes in creating visual and interactive designs that enhance user experience and engagement.

This department focuses on designing and enhancing products through collaboration between design and strategy.

This department is responsible for creating and maintaining software applications and systems.