NOROn was founded in 2021 by a team of the experts on Artificial intelligence, Robotics, Cognitive Science and Business from Sharif University of Technology and trucking industry leaders with deep knowledge and experience as advisors. NOROn (nyuor·ron) means the basic element of human cognitive system and is chosen because our product has been made by direct inspirations from human cognitive system. As you know 15% of end user price of any goods is caused by their transportation cost. We are hoping that by optimizing the trucking industry, we can democratize this service and make a bigger value for people by reducing the average end user price as well.


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