Joellyn King

JoEllyn King serves as the Vice President of Business Development at Norscot Group, Inc. since November 2018, where responsibilities include developing promotional product programs to enhance licensing revenue and customer engagement. Prior to this, JoEllyn held the position of Vice President at Insight Promotions, LLC, where pivotal growth was achieved by establishing a new vertical focused on in-pack premiums for major CPG brands. JoEllyn's extensive experience includes a tenure at Creata as VP of North America Consumer and Promotional Goods, overseeing strategic direction and client initiatives for numerous high-profile accounts. Additional roles include General Manager at My Brand Shop, LLC, and Vice President at IMS Integrated Merchandising Solutions, where JoEllyn contributed significantly to the growth and management of promotional initiatives. JoEllyn holds a Bachelor of Arts in Public Relations and Marketing from Marquette University.