Dan Cabacungan

Dan Cabacungan is currently the Group Strategy Director at Northbound, where they lead brand strategy development for AI-focused companies and technology brands. With a background that includes roles as Director of Strategy at DNA Seattle and Senior Strategic Planner at Hydrogen Advertising, Dan has cultivated expertise in brand architecture, positioning, and audience research. They hold a dual degree in Business Administration and Political Science from the University of Kansas, complemented by a summer program at The London School of Economics. Dan is passionate about harnessing technology to enhance brand interactions and inspire customer loyalty.