Bárbara Carvalhosa

Bárbara Carvalhosa is a seasoned professional in brand communication and activation, currently serving as the Head of Sponsorship & Brand Activation at NOS SGPS and Head of Brand & Communication at WOO. With a solid background in brand management, Bárbara has held positions such as Brand Communication & Sponsorship Manager and Brand Communications Manager. Prior experience includes roles as Brand Activation Manager at Optimus - Comunicações S.A. and TV Executive Producer at Porto Canal. Educational accomplishments include recent studies at Porto Business School and INSEAD, enhancing expertise in business strategy and communication.