Inês Barros

Inês Barros has extensive experience in brand activation, retail marketing, and design, currently serving as Brand Activation & Sponsorship Manager and Retail Experience Marketing Manager at NOS SGPS since December 2014. Responsibilities include management of store concepts, implementation of retail trends in telecommunications, and overseeing customer experience guidelines. Prior roles include Brand Production Team Coordinator, where Inês led store rebranding projects and budget management for BTL campaigns, and Brand Production Specialist, focusing on production campaigns for both B2C and B2B sectors. Inês founded IB Atelier, specializing in fashion accessories, and has worked as a freelance designer and architect, gaining diverse design expertise. Educational qualifications comprise various business and marketing courses, culminating with a Master of Architecture from Escola Superior Artística do Porto.