Inês Sim Sim is a seasoned professional in digital marketing and operational excellence, currently serving as the CRO & Personalization Manager at NOS SGPS since September 2021. In this role, Inês specializes in converting sales and marketing campaigns into optimized wireframes, executing experiments, and analyzing data to enhance user experience. Previously, as a Digital Marketing Analyst at EuroBic, skills were applied to improve website usability and maximize conversions. As Operational Excellence Manager at CAVEDIGITAL, Inês supported senior leadership to enhance operational practices and contributed to financial growth. Inês also holds a Master's degree in Management and a Bachelor's degree in Economics from Nova School of Business and Economics.
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