Pedro Brandão

Pedro Brandão is a Market & Customer Intelligence Senior Director at NOS SGPS, where they lead market and consumer insights. They currently serve as the Program Director for "Unleashing the Power of Strategic Analytics and Artificial Intelligence" at Porto Business School, a position held since 2022. Previously, Pedro worked at Sonae.Com from 2007 to 2012 as the Planning & Controlling Manager, overseeing economic studies and strategic planning. Their extensive background also includes various leadership roles at NOS SGPS, focusing on digital transformation and customer analytics. Pedro holds multiple degrees, including a Master's in Entrepreneurial Sciences from Porto University and a leadership program from Harvard Business School.