Ruben Pardal

Ruben Pardal is an accomplished digital and brand strategy professional with extensive experience in the gaming and esports sectors. Currently serving as the Digital Brand Content Strategy Lead at NOS SGPS, Ruben has previously held key positions such as Head of Digital Brand Strategy & Content Activation and Senior Strategy & Digital Brand Manager at Lidl Portugal. In addition to working as a Creative Strategist & Production Consultant for Rock in Rio, Ruben has been involved in brand activation and new business initiatives at Worten Portugal. Ruben holds a degree in Marketing & Advertising from Escola Superior de Comunicação Social and completed a Spanish language course at Instituto Espanhol de Línguas.