Sandra Mota

Sandra Mota has extensive experience in brand and digital marketing, currently serving as the Brand & Digital Marketing I Data Driven Media Chapter Lead and Head of Media Advertising for NOS SGPS since May 2014. Mota has a solid background in advertising media, having held various leadership roles at Optimus from 2001 to 2014, including Head of Advertising Media, where strategic planning and budget management were key responsibilities. Prior to their tenure at Optimus, Mota managed marketing for the SME segment at Novis and the business segment at Sonae Redes de Dados. Early career experiences include directing a sub shop at Jerónimo Martins. Mota holds a Licentiate degree in Economics from Faculdade de Economia do Porto.