Sofia Antunes

Sofia Antunes is an experienced product development professional with a robust background in telecommunications and product marketing. Currently serving as Product Team Lead at NOS SGPS since May 2014, Sofia coordinates the TV Content team, overseeing budget design, sales strategies, and customer loyalty initiatives while driving transformational projects across the company with a focus on Agile methodologies. Previously, in the role of Senior Product Marketing Manager, Sofia was instrumental in the Zon-Optimus merger, launching new product categories to enhance service delivery. Prior experience includes Product Manager B2B positions at Optimus, where innovative product launches improved key business metrics, and at Novis Telecomunicações, where Sofia introduced the first paid Internet Access for SMEs, significantly boosting product visibility. Sofia holds an MBA in Business Management from the University of South Wales.