Sélim Benayat

Sélim Benayat is an experienced product leader currently serving as the Lead Product, AI & Services at Nothing since May 2025, focused on creating innovative digital experiences. Prior to this, Sélim held positions such as Head of Product at NALA, where strategic direction for consumer payments was established, and Senior Director of Product Management at Linktree, contributing to core product strategy. As Co-Founder and CEO of Bento, Sélim led the development of a platform for creators, while earlier roles included founding RosieReality and managing product teams at ETH Zürich, Nuomedis, and GoStudent GmbH. Educational credentials include a PhD in Mechatronics, Robotics, and Automation Engineering from ETH Zürich and an MSc in Biochemistry, Biophysics, and Molecular Biology from the University of Basel.