Aaron Lu is an experienced performance marketing professional with a background in both marketing and software engineering. Currently serving in performance marketing at Notion since October 2025, Aaron previously worked as a performance marketing consultant at mktg.engineer while also holding roles including GTM Lead for growth marketing at Replo and Sr. Manager of growth marketing at Merge, where significant contributions included automation of marketing processes and developing effective marketing strategies that generated substantial revenue. A former data engineer at The Athletic, Aaron developed automated tools to enhance marketing efficiency. Aaron holds a Bachelor of Arts in Industrial Relations from McGill University and possesses a diverse skill set in digital marketing, marketing operations, and software development.
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