NOVA Broadcasting Group
Ani Sofronieva has extensive experience in social media management and editorial roles. Currently serving as Social Media Manager and previously as Social Media Specialist at NOVA Broadcasting Group since 2016, Ani has effectively harnessed digital platforms to enhance brand engagement. Prior experience as an Editor at Global Web from 2014 to June 2016 and at Attica Media Bulgaria from 2012 to 2014 further solidified editorial and content creation skills. Ani holds a Doctor of Philosophy (Ph.D.) degree in Commercial and Advertising Art, specializing in Sound Branding, from Sofia University St. Kliment Ohridski.
NOVA Broadcasting Group
Nova Broadcasting Group, part of United Group, unites NOVA TV, KINO NOVA, DIEMA, DIEMA FAMILY, DIEMA XTRA, NOVA SPORT, the digital businesses Netinfo. NOVA is the leading poly-thematic channel in Bulgaria, distinctive for its innovative programming and the introduction and development of multiple international entertainment formats in Bulgaria. NOVA offers high-quality current affairs shows, while its newscasts are the top source of information, according to the annual report of the Reuters Institute for the Study of Journalism. Supporting Bulgarian movies and series is a differentiator of the media. Every TV season, the channel introduces innovative formats and genres in its programming. It was the first channel in Bulgaria to broadcast a TV reality format. The channel is very popular among the younger urban population.