Lorena Zanelatto is a versatile professional with over 10 years of experience in communication, specializing in brand positioning, crisis management, and media relations. They have worked across various sectors, including healthcare and retail, leading integrated projects that focus on creating meaningful connections between companies and their audiences. Currently, Lorena serves as an Embaixadora de Brand PR at Plinq and a Senior Communication Consultant for multiple organizations, implementing PR and influencer marketing strategies that enhance brand visibility. Lorena holds a degree in Journalism and a postgraduate qualification in Organizational Communication.
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