Mike Bal currently serves as the Head of Strategy and GTM at Nova Registry, focusing on integrating custom domains into SaaS products and developing go-to-market strategies. In addition, Mike Bal provides advising and fractional leadership services to various companies, leveraging extensive experience in product market fit and growth strategy. With a background that includes roles such as Head of Product Strategy at Automattic and Sr. Director of Technical Product Management at The Engineered Innovation Group, Mike Bal has a proven track record in product management, community growth, and client success. Mike Bal is also the founder of Creatures of Content, emphasizing the creation of impactful content for businesses. Academic credentials include a BA in Advertising from Iowa State University.