Eleonora B.

Eleonora B. serves as the EMEA Programmatic Media Manager at Lenovo since September 2024, overseeing programmatic media strategy for Lenovo and Motorola across Europe, the Middle East, and Africa, as well as managing Adtech activities and coordination with external agencies. Eleonora is also a Guest Lecturer at 24ORE Business School and a member of the Nova and Top 500 Digital MasterMinds networks, recognized as a top talent in digital media and communications. Previous experience includes significant roles at The Walt Disney Company as the Digital Media Supervisor & Italy Market Lead, Senior Advertising Consultant at t2ó | italia, and Media Buying Manager at intarget:. Eleonora holds an MSc in Management with Marketing from Lancaster University and a Bachelor's degree in Modern Foreign Languages and Literatures from Università di Pisa.