Javier Betoret

Javier Betoret serves as the COO of HULAHOOP, a decentralized platform designed to enhance the entertainment industry through Web3, blockchain, and AI technologies. As a Startup Mentor at UGR Emprendedora, Javier guides aspiring entrepreneurs in developing their business projects. Javier is also the Director of Sun&Snow Weekend, a boutique festival in Sierra Nevada that merges winter sports and music. In addition, Javier co-founded Colono Gourmet, which specializes in distributing premium Spanish food via an e-commerce platform, and DeepFi, a venture focused on blockchain and artificial intelligence solutions. With experience in strategy and operations at Mimage Shop and leadership roles in various organizations, including Home Clinic and BP ESSA, Javier possesses a strong background in business management and marketing. Educational credentials include a Master's degree in Telecommunication Engineering from the University of Navarra and a Master Degree in Economy and Business Organization from Universidad de Granada.