Novara is the Patient CRM built for fertility clinics.

Most fertility software was built for the clinical record, not the patient relationship. That leaves a measurable gap: leads arrive and are never consistently worked, and patients drift between inquiry, consult, and treatment, or quietly disengage after a hard cycle. For a mid-size clinic that lost continuity is millions in revenue, and patients who never reach the care they came for.

Novara closes that gap. We connect a clinic's marketing, its EMR, and its patients into one engagement layer:

• Lead to first cycle. Every inquiry tracked from first touch, with automated outreach that moves prospective patients toward their consult instead of falling out of the funnel.
• Through the cycle. Reminders, preparation, and check-ins timed to each stage, with AI-drafted replies that nurses review, so coordinators support more patients without the phone tag.
• Between cycles. Quiet-disengagement detection and re-engagement for patients who pause, including after an unsuccessful cycle.

We are additive, not a replacement. Novara integrates with the EMR clinics already run, and is built to HIPAA standards from the ground up.

Founded in 2026 by Stephen Ellington, a 15-year diagnostics and oncology software veteran, after his own family's experience with IVF. Backed by the Heal.LA health-technology accelerator.

Our mission: emotionally intelligent fertility support, for the patient and the clinic that cares for them.

Novara

Org chart

Teams

Offices

Novara

Org chart

Teams

Offices

Related companies