now-u
Laeeqa Gaffar is a Senior User Experience Designer with extensive expertise in creating intuitive and user-centric designs across the fintech and technology sectors. Currently employed at now-u since June 2023, Laeeqa leads efforts to enhance user engagement and streamline processes through the implementation of user feedback and analytics. Prior experience includes a role at Must fintech from July 2021 to April 2023, where leadership in designing user-friendly fintech applications significantly contributed to the company's digital transformation. Earlier experience at Devsinc involved conducting user research and competitor analysis to inform design decisions. Laeeqa holds a Bachelor's degree in Computer Software Engineering from COMSATS Institute of Information and Technology.
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