Abigail Laster

Abigail Laster is a seasoned professional with extensive experience in brand strategy and leadership roles. Currently serving as Director at now what since December 2018, Abigail has previously held positions such as Associate Director and Senior Strategist within the same company. Prior experience includes working as a Senior Strategist at Forsman & Bodenfors New York and several roles at KBS, focusing on brand strategy for notable clients like Keds and Boar's Head. Early career experiences include an Executive Assistant position at Giorgio Armani, an Advertising Intern role contributing to social media campaigns, and various internships in marketing and production. Abigail holds a BA in Human and Organizational Development with a focus on Corporate Strategy from Vanderbilt University and has also studied at the Danish Institute for Study Abroad.