now what
Aliya Sultan is a seasoned professional with extensive experience in strategic roles at Now What, serving in various capacities from Strategy Intern to Senior Strategist since August 2020. Prior experience includes significant contributions at the University of Richmond, where Aliya excelled as a Student Caller, fundraising over $50,000, and as a Student Coordinator for the Pathways to A College Experience (PACE) program, inspiring middle and high school students to pursue higher education. Aliya also conducted quantitative research as a Research Assistant, presented at the Society for Personality and Social Psychology, and gained marketing insights as an intern at the Smithsonian Institution, National Air and Space Museum. Prior legal experience was obtained through an internship at Kaufman & Forman, P.C. Aliya holds a degree from the University of Richmond and has participated in a study abroad program in Italy.
now what
We work with organizations to take on their complex, left-brain-won’t-fix-it, haven’t-been-cracked-yet questions. The big questions about culture, brands, behaviors, and the future. The ones that C-Suites and Insights, Brand, and Innovation teams are asking. The ones that require the most creative (and innovative) approaches. The questions that ultimately lead us to answer, Now What?