Lara Basic is a Senior Paid Media Manager with 7 years of experience in driving impactful digital campaigns. They have held positions such as Digital Marketing Executive at Maximus UK and Paid Media Senior Executive at NP Digital. Currently, Lara serves as a Senior Paid Media Manager at NP Digital and will take on the role of Performance Manager at Mindshare Australia & New Zealand in 2024. Lara graduated with a Bachelor's degree in Marketing from Northumbria University in 2020.
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