Nikki Lam has a strong background in SEO and digital marketing. Nikki currently holds the position of Senior Director of SEO at NP Digital, where they have been working since April 2022. Prior to their current role, they served as the Director of SEO from May 2019 to April 2022, and as the Manager of SEO from February 2019 to May 2019. Before joining NP Digital, Nikki worked at Power Digital Marketing as an Account Manager of SEO from July 2017 to February 2019. Nikki also gained valuable experience at iProspect, where they held various roles including Lead of SEO from January 2016 to July 2017, Senior SEO Specialist from August 2014 to January 2016, and SEO Specialist from August 2013 to August 2014. Earlier in their career, Nikki worked at Volt Technical Resources as a Business Development Manager from October 2011 to August 2013, and at Randstad Technologies US as a Technical Recruiter from January 2011 to September 2011. Nikki also has experience in public relations and social marketing, having worked at Cambridge Prevention Coalition as a Public Relations and Social Marketing professional from January 2009 to December 2010, and at Gray & Rice Public Relations as a Public Relations Specialist from September 2009 to December 2009. Nikki's career started at Emmanuel College (Boston), where they served as a Public Relations Coordinator from October 2008 to May 2009.
Nikki Lam holds a BA in English Communications, Media & Cultural Studies from Emmanuel College (Boston) which they obtained from 2007 to 2010. Nikki also has a certification in Digital Marketing from Squared Online earned between 2015 and 2016. Additionally, Nikki obtained the Google Analytics Individual Qualification in May 2020 and has a BrightEdge Certified Professional certification obtained in 2015. Nikki also holds a Six Sigma Yellow Belt certification, but no details are provided regarding the institution or specific date of completion.
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