Ryan McHugh is a seasoned professional with extensive experience in performance analytics and conversion optimization, currently serving as Director of Conversion Rate Optimization (CRO) at NP Digital since November 2021. Prior to this role, Ryan worked at Postclick as Performance Analytics & Growth Manager and Conversion Optimization Manager. Ryan's career includes a position as Testing & Optimization Analyst at StudentUniverse and multiple roles at d50 Media, culminating as a Business Analyst. Ryan's early experience includes Assistant Media Manager at Sokolove Law and Talent Management Consultant at Smart Biotech Solutions. Educational qualifications include an MBA from Babson F.W. Olin Graduate School of Business and a Bachelor's degree in Business Administration from Providence College, supplemented with a course abroad at Università Bocconi in Milan, Italy.
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