Keith Crabtree is a seasoned communications professional with over 30 years of experience in public relations, crisis communications, and marketing. Currently serving as co-administrator for the Spotlight on Excellence Awards program at the NRECA since May 2012, Crabtree oversees a national competition for rural electric communicators. As an independent consultant since 2012, Crabtree provides a variety of communication services. Previous roles include communications consultant for OREC, where Crabtree supported electric cooperatives in Ohio and West Virginia, and CEO of Impact Marketing & Communications, Inc., leading diverse marketing projects for various clients. Early career achievements include serving as Director of Marketing Communications in the financial industry during a significant period of deregulation. Crabtree holds a degree from The University of Akron.
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