Michael Lynch

Michael Lynch, CCC, is a seasoned professional with extensive experience in digital product management and analytics, currently serving as the Senior Digital Product and Analytics Manager at the National Rural Electric Cooperative Association since June 1998. In this role, Michael guides the development of a major trade association website to meet organizational goals and enhance user experience, while also leading analytics and SEO efforts. Michael's career at NRECA includes six positions spanning communications and IT, showcasing a remarkable adaptability and progression in responsibility. Prior to NRECA, Michael worked as a Development Editor at McGraw-Hill Online Learning, where instructional materials for e-learning courses were developed, and as a Computer Applications Instructor at the University of Maryland University College, teaching internet application and web design courses. Michael holds a Master’s Degree in English, Professional Writing and Editing from George Mason University and a Bachelor's degree in English Language and Literature from William & Mary.