N&S Partners (NSP) is a Tokyo, Japan-based strategic research and strategy consulting firm that helps companies identify, evaluate, and execute business opportunities across Japan and Asia.

We support both Japanese companies expanding overseas and international companies entering Japan and Asian markets through data-driven research, business strategy, and hands-on implementation support.
Our projects span a wide range of industries, including mobility, industrial machinery, electronics, energy, IT services, food & beverage, consumer goods, gaming & entertainment, etc.

Our core services include:
• Market Research & Industry Intelligence: Market sizing, ecosystem and value chain analysis, competitor benchmarking, technology scouting, and customer insights.
• Business Strategy & New Business Development: Market entry strategy, growth strategy, opportunity assessment, business model development, and proof-of-concept (PoC) support.
• Partner Search & Business Matching: Identification and evaluation of distributors, suppliers, technology partners, joint venture candidates, and M&A targets across Japan and Asia.
• Strategy Execution Support: project management and its support, local coordination, and stakeholder engagement to help clients translate strategy into results.

NSP has extensive project experience across Japan, China, South/Southeast Asia, North America and Europe, combining rigorous research with practical execution to support informed business decisions.
Whether you are exploring a new market, evaluating industry trends, identifying business opportunities and specific partners, or developing a growth strategy, we help transform market insights into decision marking and actionable items.

N&S Partners

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N&S Partners

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