Nikki Cimelli

Nikki Cimelli is currently the Data Planning Manager at NS&I, where they have been responsible for BTL customer communication data planning since 2016. Nikki previously held several roles at NS&I, including Data & CRM Manager and Senior Data Planner. They earned a Post Graduate Diploma in Digital Marketing and a Diploma in Direct and Digital Marketing from The Institute of Direct and Digital Marketing and The Institute of Direct Marketing, respectively, and hold a 2:1 degree in English Literature from the University of Leicester.